heerim shin

AEVE CAKE

2022
NAMING
LOGO DESIGN
BRANDING

Illustrator
Photoshop

AEVE CAKE is a bakery in Daegu, South Korea, that specializes in rice cake and Ang-geum, a common bean paste that regulates the sweetness of the cakes. The cakes' texture and taste are familiar to elderly people, making them easy to try, while the cakes' appearance intrigues young people's attention.

︎ AEVE INSTAGRAM  





The name of the brand "AEVE" was inspired by the owner's first name and her favorite day, Christmas Eve. The name is a combination of the letter "A" and "EVE." Additionally, the owner has a fondness for gardens, the Korean word "YOUNG-ONE" (meaning eternity), as well as cherishing moments spent with loved ones. With this in mind, a simplistic yet garden-themed logo was crafted for her brand. To further evoke the essence of flowers, a color palette was selected that would remind individuals of the delicate beauty found atop a cake.
  “I must plod on, (...) if it were that easy, one wouldn’t take any pleasure in it.”   ©2023 glowingforest, HEERIM SHIN.  “I must plod on, (...) if it were that easy, one wouldn’t take any pleasure in it.”   ©2023 glowingforest, HEERIM SHIN.   “I must plod on, (...) if it were that easy, one wouldn’t take any pleasure in it.”   ©2023 glowingforest, HEERIM SHIN.