AEVE CAKE

2022
NAMING & LOGO DESIGN & BRANDING
- ILLUSTRATOR
- PHOTOSHOP

AEVE FLOWER RICE CAKE SHOP is a bakery based in Daegu, South Korea. AEVE CAKE’s fundamental ingredients are rice cake and Ang-geum, the common bean pastes, which regulate the sweetness of the cakes. It is easy for elderly people to try it because rice cake’s texture and taste are familiar with them. However, because the cakes also look like the cake we can easily imagine, it intrigues young people’s attentions as well.

︎ AEVE INSTAGRAM  

The name “AEVE” came from the owner’s first name and her favorite day “Christmas Eve.” Basically, it’s a combination of A+EVE, “AEVE. She likes garden, the word “YOUNG-ONE(”eternity” in Korean)”, flowers, and the moments she spends with her loved ones. So, I created a simple but garden-like logo for her. Then, used color palettes that reminds people of flowers on cake.